Satyabhusan Dash

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Lack of trust in online transactions has been cited as the main reason for the abhorrence of online shopping. We have tested the mediating role of trust in online transactions to provide empirical evidence that trust in the online store represents the generic mechanism through which the focal independent variables of website design are able to positively(More)
One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural(More)
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