Sarah Y Tran

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INTRODUCTION Researchers have questioned whether the R.J. Reynolds Tobacco Company is marketing Camel Snus as a product for nontobacco users, smokeless-tobacco users, or cigarette smokers. The objective of this study was to examine advertisements of Camel Snus in print media to determine the most likely audience of intent. METHODS A content analysis was(More)
We show that daily stock price movements affect the mood, effort level, and decision making of employees at Google. Positive current‐day stock returns are accompanied by greater reported economic confidence and job satisfaction, shorter working hours, more optimistically biased beliefs about firm performance, tougher grading of innovative ideas, and tougher(More)
PURPOSE Employers are increasingly exploring health benefits that incentivize lifestyle change for employees. We used early data from an ongoing study of one such model-the Health Engagement Model (HEM), which Oregon implemented for all public employees in 2012-to analyze variation in employee participation and engagement. DESIGN A survey was designed to(More)
We examine whether differences in stock exposure motivate differences in performance using data from Google. Employees with more initial exposure to Google stock than peers hired at the same time and job grade perform slightly better across a variety of measures. To attempt to determine the direction of causality in this relationship, we use the fact that(More)
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