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Five studies explored cognitive, affective, and behavioral responses to proscribed forms of social cognition. Experiments 1 and 2 revealed that people responded to taboo trade-offs that monetized sacred values with moral outrage and cleansing. Experiments 3 and 4 revealed that racial egalitarians were least likely to use, and angriest at those who did use,(More)
Although an extensive research literature on influence exists in fields like social psychology and communications, the advent of social media opens up new questions regarding how to define and measure influence online. In this paper, we present a new definition of influence that is tailored uniquely for online contexts and an associated methodology for(More)
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