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Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of theseExpand
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Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whomExpand
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Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSRExpand
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Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning
This research examines the moderating influence of the extent to which a brand's social initiatives are integrated into its competitive positioning (i.e., a CSR positioning) on consumer reactions toExpand
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The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
This research relied on a field experiment involving a real-world instance of corporate philanthropy to shed light on both the scope and limitations of the strategic returns to corporate socialExpand
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Why Do Consumers Buy Counterfeit Luxury Brands?
This research demonstrates that consumers’ desire for counterfeit luxury brands hinges on the social motivations (i.e., to express themselves and/or to fit in) underlying their luxury brandExpand
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Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
Corporate social responsibility (CSR) continues to gain attention atop the corporate agenda and is by now an important component of the dialogue between companies and their stakeholders.Expand
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Using Corporate Social Responsibility to Win the War for Talent
To understand better when, how and why employees react to CSR, we devised a two-part study. the first part involved a series of in-depth interviews and eight focus groups with employees of a majorExpand
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Drivers of consumer–brand identification
The concept of consumer–brand identification (CBI) is central to our understanding of how, when, and why brands help consumers articulate their identities. This paper proposes and tests anExpand
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Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
This article draws on social dilemma theory and reference group theory to understand the individual boycott decision and tests the predictions stemming from this conceptualization in two experiments.Expand
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