Sandra J. Jones

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  • J Scott Armstrong, Tim Ambler, Arthur Bedeian, Juan M Campanario, Don Esslemont, Kesten Green +10 others
  • 2001
My review of empirical research on scientific publication led to the following conclusions. Three criteria are useful for identifying whether findings are important: replication, validity, and usefulness. A fourth criterion, surprise, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem(More)
<italic>Many human-computer interfaces are designed with the assumption that the user must adapt to the system, that users must be trained and their behavior altered to fit a given interface. The research presented here proceeds from the alternative assumption: Novice behavior is inherently sensible, and the computer system can be made to adapt to it.(More)
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