Offering a PSS that is based on co-creating value with customer, starts with understanding customer needs. Customer understanding is realized through the process of managing customer knowledge across… (More)
Following a service orientation paradigm, value is no longer restricted to product functionalities. Value is in particular based on co-creation with customers, making use of their experiences and… (More)
Nowadays, transgenic plants are used as an attractive alternative to produce recombinant pharmaceutical proteins. Recombinant proteins such as vaccines and antibodies can be produced in plants via… (More)
Co-creation value with the aim of enhancing customer experience—through providing integrated solutions— relies on networked collaborations of multiple service providers and customers… (More)