Sadrudin A. Ahmed

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This paper presents the results of a survey of 200 male consumers in Chile. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of the quality and purchase value of stimulus profiles of automobiles, VCR and shoes were obtained in a multi-cue context. The(More)
This paper presents the results of a survey of 422 male consumers, 200 in Chile and 222 in Belgium. In this study, country-of-origin information was manipulated along two dimensions, namely country of design and country of assembly. Consumer judgments of quality and purchase value of stimulus profiles from automobiles, VCR and shoes were obtained in a(More)
Significant attention in the marketing literature has been devoted to the topic of understanding the role of country of origin (COO) in consumer behaviour (Papadopoulos and Heslop, 2003). COO represents an important aspect of a product’s image that companies use to differentiate their goods and services (Al-Sulaiti and Baker, 1998). It has become one of the(More)
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