The present research demonstrates that repeated active choice-making increases consumers' susceptibility to salient affective product features. We show that affective features influence product choice more after a series of active product choices than after a series of compliances with purchase instructions. The combined results of three experiments suggest… (More)
University and Tilburg University for their useful comments on the corresponding presentation. The authors also thank Ineke Thiry and Alan McCormack for their help with the data collection. Financial support by the Fund for Scientific Research Flanders (FWO), the competitive research fund of the KULeuven, and Censydiam are gratefully acknowledged.
Although it is widely assumed that religiosity plays an important role in individuals' attitudes about death, research to date has failed to reveal consistent associations between religiosity and death attitudes. Drawing from D. M. Wulff's (1991) multidimensional model of religiosity, the authors examined associations between religious attitudes as measured… (More)
Though Kurzban et al.'s model explains a considerable set of empirical findings, it cannot accommodate other results without relying on extra assumptions. We offer an addition to the model, and suggest that cost-benefit analyses themselves depend on executive function, and therefore can be biased. The adapted model allows for explaining depletion effects,… (More)