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The effects of personality, culture and store stimuli on impulsive buying behavior
PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors
Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China
Purpose The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral
Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan
ABSTRACT Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the
Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
Abstract This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying
The Effect of Visual Merchandising, Sensational Seeking and Collectivism on Impulsive Buying Behavior
Abstract The aim of this paper is to measure the effect of sensational seeking, visual merchandising and collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising
Rise of Digital Media to Triumph Brand Loyalty
Modern era of management has seen a rise in the level of customer engagement, which was not that much of importance earlier. Earlier, brands tend to compete on the products or service they offer. In
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment
PurposeThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment.