• Publications
  • Influence
Lung Cancer Messages on Twitter: Content Analysis and Evaluation.
PURPOSE The aim of this project was to describe and evaluate the levels of lung cancer communication across the cancer prevention and control continuum for content posted to Twitter during a 10-dayExpand
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Social Media Messages in an Emerging Health Crisis: Tweeting Bird Flu
Limited research has examined the messages produced about health-related crises on social media platforms and whether these messages contain content that would allow individuals to make sense of aExpand
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Retweeting Risk Communication: The Role of Threat and Efficacy.
  • S. Vos, J. Sutton, +4 authors C. Butts
  • Computer Science, Medicine
  • Risk analysis : an official publication of the…
  • 1 December 2018
TLDR
Social media platforms like Twitter and Facebook provide risk communicators with the opportunity to quickly reach their constituents at the time of an emerging infectious disease. Expand
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Celebrity Cancer on Twitter: Mapping a Novel Opportunity for Cancer Prevention
Social media platforms have the potential to facilitate the dissemination of cancer prevention and control messages following celebrity cancer diagnoses. However, cancer communicators have yet toExpand
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Constructing the Uncertainty of Due Dates
By its nature, the date that a baby is predicted to be born, or the due date, is uncertain. How women construct the uncertainty of their due dates may have implications for when and how women giveExpand
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Beyond Simple Inoculation: Examining the Persuasive Value of Inoculation for Audiences with Initially Neutral or Opposing Attitudes
It is well established that—among individuals who hold an attitude toward a topic—inoculation messages can help promote resistance to counterattitudinal attacks. Yet, the utility of inoculationExpand
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USING SOCIAL NETWORKING SITES DURING PUBLIC HEALTH CRISES: THEORIZING THE DIFFUSION OF EFFECTIVE MESSAGES
OF DISSERTATION USING SOCIAL NETWORKING SITES DURING PUBLIC HEALTH CRISES: THEORIZING THE DIFFUSION OF EFFECTIVE MESSAGES During a public health crisis, officials need to communicate with the publicExpand
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Designing Effective Tsunami Messages: Examining the Role of Short Messages and Fear in Warning Response
TLDR
We tested the impact of tsunami messages that varied in length and content on six message outcomes—understanding, believing, personalizing, deciding, milling, and fear. Expand
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