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Factors affecting a Mobile Application’s Acceptance : An empirical study of user acceptance of WeChat in China
Along with the development of smart phones and smart phones operating systems, users of smart phones are able to install software, games and other programs provided by third-party providers. WeChatExpand
Factors affecting a Mobile Application's Acceptance
Factors that affect the users‘ acceptance of WeChat among WeChat users who are studying in one specific school and working in one particular company are explained to improve understanding of user acceptance in similar IM mobile application study. Expand