• Publications
  • Influence
Lot streaming and scheduling heuristics for m -machine no-wait flowshops
Abstract The objective of this paper is to minimize makespan in m -machine no-wait flowshops with multiple products requiring lot streaming. A ‘product’ here implies many identical items. ‘LotExpand
  • 103
  • 6
Performance Bounds of Algorithms for Scheduling Advertisements on a Web Page
AbstractConsider a set of n advertisements (hereafter called “ads”) A ={A1,...,An} competing to be placed in a planning horizon which is divided into N time intervals called slots. An ad Ai isExpand
  • 56
  • 6
Dynamic Pricing and Advertising for Web Content Providers
TLDR
We study the problem of dynamic pricing of web content on a site where revenue is generated from subscription fee as well as advertisements. Expand
  • 76
  • 5
Short-term and long-term competition between providers of shrink-wrap software and software as a service
TLDR
Software as a service (SaaS) has moved quickly from a peripheral idea to a mainstream phenomenon. Expand
  • 116
  • 4
Selling or Advertising: Strategies for Providing Digital Media Online
TLDR
Media and network companies are increasingly providing digital media online. Expand
  • 62
  • 4
Maximizing business value by optimal assignment of jobs to resources in grid computing
TLDR
We show that the execution times of proposed heuristics are very low, and hence, they are suitable for solving problems in real-time. Expand
  • 57
  • 3
  • PDF
Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis
TLDR
We develop an optimal control model to maximize the net value provided by a software system over its useful life. Expand
  • 27
  • 3
An Integrated Logistic Model for Predictable Disasters
TLDR
In the aftermath of a disaster, the relief items are transported from temporary warehouses (Staging Areas, SAs) to the Points of Distribution (PODs). Expand
  • 32
  • 2
Optimization Issues in Web and Mobile Advertising: Past and Future Trends
Evolution of Web Advertising.- Pricing Models in Web Advertising.- Scheduling Advertisements on a Web Page.- Personalization of Web Advertising.- Internet Advertising Firms.- Mobile Advertising.-Expand
  • 7
  • 2
Optimizing Performance-Based Internet Advertisement Campaigns
TLDR
This study provides an approach to manage an ongoing Internet ad campaign that substantially improves the number of clicks and the revenue earned from clicks. Expand
  • 13
  • 2
  • PDF