• Publications
  • Influence
Culture and the self: Implications for cognition, emotion, and motivation.
People in different cultures have strikingly different construals of the self, of others, and of the interdependence of the 2. These construals can influence, and in many cases determine, the veryExpand
Is there a universal need for positive self-regard?
The need for positive self-regard, as it is currently conceptualized, is not a universal, but rather is rooted in significant aspects of North American culture. Expand
Using social and behavioural science to support COVID-19 pandemic response
Evidence from a selection of research topics relevant to pandemics is discussed, including work on navigating threats, social and cultural influences on behaviour, science communication, moral decision-making, leadership, and stress and coping. Expand
Divergent consequences of success and failure in japan and north america: an investigation of self-improving motivations and malleable selves.
Self-enhancing and self-improving motivations were investigated across cultures and revealed that self- Improving motivations are specific to the tasks on which one receives feedback. Expand
Cultures and Selves
  • H. Markus, S. Kitayama
  • Psychology, Medicine
  • Perspectives on psychological science : a journal…
  • 1 July 2010
It is proposed that a self is the “me” at the center of experience—a continually developing sense of awareness and agency that guides actions and takes shape as the individual, both brain and body, becomes attuned to various environments. Expand
Perceiving an Object and Its Context in Different Cultures
In two studies, a newly devised test (framed-line test) was used to examine the hypothesis that individuals engaging in Asian cultures are more capable of incorporating contextual information andExpand
Cultural affordances and emotional experience: socially engaging and disengaging emotions in Japan and the United States.
Japan showed a pervasive tendency to reportedly experience engaging emotions more strongly than they experienced disengaging emotions, but Americans showed a reversed tendency, and Japanese subjective well-being was more closely associated with the experience of engaging positive emotions than with that of disengaged emotions. Expand
Cultural Variation in the Self-Concept
As American society prepares to participate in the internationalized world of the 21st century, the first reports suggested there was little to fear. Perhaps it was a small world after all.Expand
Culture and basic psychological processes--toward a system view of culture: comment on Oyserman et al. (2002).
  • S. Kitayama
  • Medicine, Psychology
  • Psychological bulletin
  • 2002
The author suggests that the cross-cultural validity of attitudinal surveys can no longer be taken for granted and the meta-theory underlying this literature (called the entity view of culture) is called into question. Expand