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Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
- Alan Pomering, S. Dolnicar
- Business
- 2008
As a reflection of the values and ethics of firms, corporate social responsibility (CSR) has received a large amount of research attention over the last decade. A growing area of this research is the…
The Attitude-Behaviour Gap in Sustainable Tourism
- Emil Juvan, S. Dolnicar
- Psychology
- 1 September 2014
A Review of Data-Driven Market Segmentation in Tourism
- S. Dolnicar
- Business
- 12 July 2002
Abstract Clustering has become a very popular way of identifying market segments based on survey data. The number of published segmentation studies has strongly increased since the milestone…
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
- S. Dolnicar
- Business
- 1 February 2004
TLDR
Market segmentation in tourism.
- S. Dolnicar
- Business
- 2008
Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists…
Understanding barriers to leisure travel: Tourist fears as a marketing basis
- S. Dolnicar
- Business
- 1 July 2005
The usefulness of investigating fears tourists associate with leisure travel as basis for strategic and operational marketing is investigated. Tourism-related fears are elicited from the tourism…
Which Hotel attributes Matter? A review of previous and a framework for future research
- S. Dolnicar, Thomas Otter
- Business
- 2003
A lot of effort has been made in the last decades to reveal, which hotel attributes guest care about. Due to the high costs that are typically involved with investments in the hotel industry, it…
Desalinated versus recycled water: public perceptions and profiles of the accepters.
- S. Dolnicar, A. Schäfer
- Political ScienceJournal of environmental management
- 1 February 2009
Identifying tourists with smaller environmental footprints
- S. Dolnicar
- Business
- 30 April 2010
This paper identifies which information about tourists serves as the best predictor of their pro-environmental behavior at home and on vacation. If a small set of predictors can be identified, the…
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