Skip to search formSkip to main contentSkip to account menu
Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
As a reflection of the values and ethics of firms, corporate social responsibility (CSR) has received a large amount of research attention over the last decade. A growing area of this research is the…
View on Springer
The Attitude-Behaviour Gap in Sustainable Tourism
View via Publisher
A Review of Data-Driven Market Segmentation in Tourism
Abstract Clustering has become a very popular way of identifying market segments based on survey data. The number of published segmentation studies has strongly increased since the milestone…
View on Taylor & Francis
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
TLDR
A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
View on SAGE
Market segmentation in tourism.
Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists…
View via Publisher
Understanding barriers to leisure travel: Tourist fears as a marketing basis
The usefulness of investigating fears tourists associate with leisure travel as basis for strategic and operational marketing is investigated. Tourism-related fears are elicited from the tourism…
View on SAGE
Which Hotel attributes Matter? A review of previous and a framework for future research
A lot of effort has been made in the last decades to reveal, which hotel attributes guest care about. Due to the high costs that are typically involved with investments in the hotel industry, it…
Desalinated versus recycled water: public perceptions and profiles of the accepters.
View on PubMed
Identifying tourists with smaller environmental footprints
This paper identifies which information about tourists serves as the best predictor of their pro-environmental behavior at home and on vacation. If a small set of predictors can be identified, the…
View on Taylor & Francis
The contribution of vacations to quality of life
View via Publisher
...
...
By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy, Terms of Service, and Dataset License