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  • Influence
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
In Experiment 1, subjects read a persuasive message from a likable or unlikable communicator who presented six or two arguments concerning one of two topics. High response involvement subjects
The psychology of attitudes.
This is the only truly comprehensive advanced level textbook in the past 20 years designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition.
Dual-process theories in social psychology
This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively
The effect of message framing on breast self-examination attitudes, intentions, and behavior.
Only measures of perceived self-efficacy in performing BSE were differentially affected by the framing manipulation, with loss subjects reporting the greatest levels of self-confidence.
Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.
High- and low-task-importance Ss read a strong or weak unambiguous message or an ambiguous message that was attributed to a high- or low-credibility source. Under low task importance, heuristic
The advantages of an inclusive definition of attitude
In The Psychology of Attitudes, we provided an abstract—or umbrella—definition of attitude as “a psychological tendency that is expressed by evaluating a particular entity with some degree of favor
The generality of the automatic attitude activation effect.
The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon that appears that most evaluations stored in memory become active automatically on the mere presence or mention of the object in the environment.