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An Integrative Approach to the Assessment of E-Commerce Quality
TLDR
The application of a new version of WebQual to Internet bookstores: Amazon, BOL, and the Internet Bookshop is reported on.
Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study
With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global advertising industry’s interest in using this medium as a means of
An Evaluation of Cyber-Bookshops: The WebQual Method
TLDR
This paper describes the use of WebQual 2.0 to evaluate Internet bookshop Web sites, used to assess customer perceptions of on-line bookshops, one of the more mature areas of Internet commerce.
Initial trust and online buyer behaviour
TLDR
It is found that perceived usefulness, perceived security, perceived privacy, perceived good reputation, and willingness to customise are the importan...
WebQual: An Exploration of Web-Site Quality
TLDR
Work under way to extend and refine the WebQual instrument includes electronic commerce evaluation, where web-site service quality is proposed as a key issue.
Wireless digital advertising: nature and implications
The convergence of the Internet and wireless telecommunications in the late 1990s has opened the way for a plethora of data services for the mobile handset user. One potential area of development is
Measuring Web site quality improvements: a case study of the forum on strategic management knowledge exchange
TLDR
This paper examines the results of a quality survey of a Web site provided by the OECD and draws on previous work in Web site usability, information quality, and service interaction quality to provide a rounded framework for assessing e‐commerce and e‐government offerings.
Mobile marketing: the role of permission and acceptance
TLDR
The paper conceptualises key characteristics for mobile marketing permission and acceptance and concludes with predictions on the future of mobile marketing and some core areas of further research.
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