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Individuals who adopt a healthy lifestyle are excellent customers for health-related offerings. The present study represents the first attempt to examine group differences between “high active” and “low active” exercisers in demographic and social cognitive characteristics which aims to provide useful insights to marketers in segmenting markets, targeting(More)
Cardiovascular disease (CVD) is a global problem, even in developing countries like China. Previous research has shown a link between two risk factors for cardiovascular disease, blood pressure and body mass index (BMI). However, the relevance of using the traditional BMI scale for a Chinese population has been questioned. One of the major independent risk(More)
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