S. Arulchelvan

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The boom in mobile technology has seen a dramatic rise in its usage. This has led to usage of mobiles even in the academic context for further learning. Although the advantages of m-learning (mobile learning) are visible, studies are required to address the aspects that shape its virtual expectations. The acceptance of mobile technology relies mostly on how(More)
Politics and Mass Communication have been an unbreakable duo for many centuries. the advent of new media technologies, the political campaign has gained a new dimension. effectiveness of new media political campaigns during the elections. Content analysis, Survey and In-depth Interview methods were used in the study. The study has revealed surprising facts.(More)
BACKGROUND Every year, a lot of Tuberculosis (TB) patients undergo Directly Observed Treatment Short-course (DOTS) in Salem city, one of the high TB districts in South India. Mobile phone usage among these patients and health workers is common. Mobile phone communication has a great potential in TB treatment. OBJECTIVES To analyze the mobile phone usage(More)
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