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Several authors have suggested that the concept of flow is useful for understanding consumer behavior in computer mediated environments, (Csikszentmihalyi, 1990; Trevino and Webster, 1992; Hoffman and Novak, 1996). Previous Internet flow research has used self-completion questionnaires. This research uses focus groups to facilitate the identification and(More)
This multidisciplinary paper reports on a large-scale field trial, designed and implemented by a group of social scientists, computer scientists and statisticians, of a new smartphone-based app for the promotion of walking in everyday life. The app, bActive, is designed for a more diverse range of users than the typical active-lifestyle app, since it(More)
BACKGROUND Smartphones are ideal for promoting physical activity in those with little intrinsic motivation for exercise. This study tested three hypotheses: H1 - receipt of social feedback generates higher step-counts than receipt of no feedback; H2 - receipt of social feedback generates higher step-counts than only receiving feedback on one's own walking;(More)
The provision of energy consumption feedback on in-home displays (IHDs) has a prominent role in government strategies for domestic energy demand reduction. Research suggests that IHDs can support energy consumption reduction, but also that engagement with IHDs can be limited to men and is often short-term. In this paper, we draw on research carried out in(More)
This paper describes the CHARM Energy Study in which mobile technology is used to study the impact of social group feedback on household energy consumption. We describe the background and rationale behind the study, the technology which supports the study, and the study’s methodology. The work described herein builds upon similar studies by using mobile(More)
This paper argues that there are two types of mobile phone user. The study focused on the interactional experience of mobile phone calls and text messages. The research involved 32 UK mobile phone users and included extended interviews, 24-hour communication diaries, mobile phone bills and an analysis of text messages. The sample was evenly divided between(More)
This paper uses social practice theory to study the interweaving of walking into everyday practices and considers how greater awareness of everyday walking can influence its position within the organisation and scheduling of everyday life. Walking is of policy interest because of its perceived benefits for health. This paper asserts that increased awareness(More)
Introduction This paper discusses the concept of 'connectedness', exploring its relationship with the concepts of 'social presence' and 'awareness', and arguing that although 'social presence' and 'awareness' have received most focus in previous research, 'connectedness' is, in fact, a more fundamental concept. 'Connectedness' is potentially a key concept(More)
  • Dhanashree Dombe, Priyanka Garud, +6 authors Ruth Rettie
  • 2016
Email marketing is a powerful tool through which it is possible to talk directly to the customers about today’s goods and future successes. Every business today require lots of marketing so that their product or business outcome will give them loads of profit and increase their progress graph. Many online business do their marketing through emails. But they(More)