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  • Ruth C. King, Richard A. M. Schilhavy, Charles Chowa, Wynne W. Chin
  • Economics, Computer Science
  • Int. J. Electron. Commer.
  • 2016 (First Publication: 6 April 2016)
  • ABSTRACT An online retailer’s website acts as a focal point for a company’s online identity, not only encompassing the products and services offered but also presenting the aesthetic image and valuesContinue Reading