Ruben Huertas-Garcia

  • Citations Per Year
Learn More
This paper aims to clarify and characterize the role of flow in student’s behavioural processes in virtual learning environments. To this end, an integral model of flow in e-learning environments is proposed and tested. The empirical part of the research was based on both qualitative and quantitative techniques. The former consisted of seven in-depth(More)
Adaptive conjoint analysis (ACA) is a market research methodology for measuring utility in business-tobusiness and customer studies. Based on partial profiles, ACA tailors an experiment’s design to each respondent depending on their previously stated preferences, ordered in a self-assessment questionnaire. The aim of this paper is to describe advantages and(More)
Conjoint analysis has become the most used technique for measuring preferences for new products to be launched in the market. Experimental design models are key elements for its use in market research. Suchmodels involve amatrix in which attributes and levels are combined, making product concepts that respondents then evaluate. Experimental design has(More)
During the last decade, olive oil consumption has experienced a major breakthrough in the world, not only in producing countries but also among those who are not. Undoubtedly, this growth in consumption is a consequence of the consolidation of a cultural phenomenon established between the main producing countries (Spain, Italy and Greece), owing to the(More)
  • 1