Using electronic media for customer interaction enables enterprises to better serve all customers by cost-efficiently offering personalized services to them. In this paper, we address the area of providing help to customers for selecting or designing individualized products (mass customization) by using personalization technologies. The paper provides an… (More)
of our ideas concerning the generation of personalized recommendations within a configurator system are discussed (Section 3). Section 3.1 describes our configurator system architecture under the aspect of recommendation generation. Section 3.2 outlines recommendation granu-larities and the functioning of the filtering component. In Section 3.3, we describe… (More)
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