Rosanna Garcia

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P olyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these methods are deterministic and are susceptible to the(More)
Agent-based modelers in the field of marketing research have paid little attention to validation issues. This paper provides a definition of validation relevant for this community of modelers. On the basis of a history-friendly model for simulation calibration (1999). 'History-friendly' models of industry evolution: the computer industry. Industrial and(More)
I n recent years, agent-based modeling has gained popularity in many scientific areas as a modeling tool capable of capturing the dynamics that arise from the interactions between individuals (e.g, Gilbert and Troitzsch, 2005). The perspective of this method, rooted in complexity theory, is that phenomena at the macro—or aggregated—level can be understood(More)
Management. We wish to thank Kevin Stanik and Andrew Rutkiewitz for their computer support as well as Tom Atkin and Larry Lockshin with their wine industry expertise. Recently introduced polyhedral methods for choice-based conjoint analysis provide a rovide an alterna-a web-based o the propagation orths. In this paper we provide a probabilistic(More)
Validation issues have received little attention by agent-based modelers in marketing research. In this paper we provide a definition of validation relevant for this community of modelers. Using the foundation of a history-friendly model for simulation calibration (Malerba, et al., 1999), we demonstrate how conjoint analyses can be used to instantiate and(More)
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