Rosanna Garcia

Learn More
P olyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these methods are deterministic and are susceptible to the(More)
Agent-based modelers in the field of marketing research have paid little attention to validation issues. This paper provides a definition of validation relevant for this community of modelers. On the basis of a history-friendly model for simulation calibration (1999). 'History-friendly' models of industry evolution: the computer industry. Industrial and(More)
  • 1