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E-marketing for SMEs
ThisarticledescribesthatthoughtherearefewstudiesconductedonSMEs’lifecycle,thereareno studiesspecificallydonearoundtheglobewithfocusonelectronicmarketingapproachesforExpand
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Demarketing Tobacco Products Strategy to Impact Customers for Social Change
Thisarticledescribeshowdemarketingisastrategyaimedatreducingthedemandfortheproduct andtherebytheconsumption.ThisstrategyiswellsuitedforharmfulproductsthoughtheymayhaveExpand
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Strategic Brand Management in SMEs for Competitive Advantage
ThisstudyaimedtoexplorehowSMEowner-managersperceivetheirrolesinmarketingandbrand managementasastrategicapproachtoenhancetheircompetitivenesstoensureprofits,growth,andExpand
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