Author pages are created from data sourced from our academic publisher partnerships and public sources.
- Publications
- Influence
E-marketing for SMEs
- N. Baporikar, Rosalia Fotolela
- Business
- 2018
ThisarticledescribesthatthoughtherearefewstudiesconductedonSMEs’lifecycle,thereareno studiesspecificallydonearoundtheglobewithfocusonelectronicmarketingapproachesfor… Expand
Demarketing Tobacco Products Strategy to Impact Customers for Social Change
- N. Baporikar, Rosalia Fotolela
- Psychology
- 1 October 2017
Thisarticledescribeshowdemarketingisastrategyaimedatreducingthedemandfortheproduct andtherebytheconsumption.Thisstrategyiswellsuitedforharmfulproductsthoughtheymayhave… Expand
Strategic Brand Management in SMEs for Competitive Advantage
- N. Baporikar, Rosalia Fotolela
- Business
- 2020
ThisstudyaimedtoexplorehowSMEowner-managersperceivetheirrolesinmarketingandbrand managementasastrategicapproachtoenhancetheircompetitivenesstoensureprofits,growth,and… Expand