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Canonical Correlation
Suppose you have given a group of students two tests of ten questions each and wish to determine the overall correlation between these two tests. Canonical correlation finds a weighted average of theExpand
Market Segmentation of Outdoor Recreation.
Implicit in planning for a given recreational market is a full knowledge of the demand structure for that market. It follows that a precise determination of the demand priorities for any homogeneou...
THE SIGNIFICANCE AND INTERPRETATION OF CANONICAL ANALYSIS
With the increasing complexities involved in analyzing marketing problems, it is often necessary to use complex multivariate-statistical techniques. Although canonical analysis in many respects isExpand
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