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AbstractFormer research has demonstrated that role clarity is particularly low in the industrial salesforce. In the present study role clarity was found to be positively related to job satisfaction,… (More)
Joseph F. Hair Jr. completed his Ph.D. at the University of Florida in August 1971. The following month, Joe arrived with his lovely wife Dale in Oxford, Mississippi, and began working as an… (More)
This study introduces marketing educators to the Madeline Hunter Direct Instruction Model (HDIM) as an approach to significantly and substantially improve student learning through course-embedded… (More)
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present… (More)
Few, if any, innovations have the potential to effect marketing education like microcomputers in colleges and universities. The authors discuss how the microcomputer may impact various elements of… (More)
This paper describes the difficulties marketing research that instructors encounter when using statistical software packages. One of the difficulties in teaching arises from the nature of the… (More)
This feature gives detailed instructions for running the various data analysis procedures using SPSS, MiniTab, SAS, and Excel.