Ron Garland

Learn More
The purpose of this exploratory study was to seek evidence of whether word of mouth (WOM) has a significant effect on the attitudes and probability of purchase of potentia l consumers. The study, which partially replicates that of Herr, Kardes and Kim (1991), tested the following two research hypotheses: i. That both positive and negative WOM will affect(More)
  • R Garland
  • The Journal of the Royal College of General…
  • 1984
Content analysis was carried out on medical programmes on BBC television over a three-month period. Television medical programmes were shown to concentrate on hospital-based, technological and expert-dependent issues at the expense of primary care and community health. Images of technology, the hospital and the hospital specialist were found to predominate.(More)
The established practice of using celebrities and professional athletes as endorsers shows no sign of abating. While a substantial body of literature exists researching effective celebrity and athlete endorser characteristics, little research has been conducted from the advertising practitioner perspective. This research investigating New Zealand(More)
Celebrity athlete endorsement of products and services has become prominent in the promotional mixes of New Zealand companies and organisations. For years advertisers and researchers have pondered how successful celebrity athlete endorsement really works. Most suggest some form of transfer of positive images takes place between celebrity and the product or(More)
Abstract Rosie Lugosi is the lesbian vampire queen of Manchester, an electrifying performance poet, a fang-in-cheek compere and a sultry chanteuse. This article examines what has led to her creation and development: her past incarnations as a Wicked Queen and screaming Goth; the impact of coming out; the discovery of feminism and the importance of the image(More)
  • 1