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2 Real-time business intelligence (BI) is taking Continental Airlines to new heights. Powered by a real-time data warehouse, the company has dramatically changed all aspects of its business. Continental's president and COO, Larry Kellner, describes the impact of real-time BI in the following way: " Real-time BI is critical to the accomplishment of our(More)
Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence and much can be learned from how they(More)
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