Rodrigo Falcão

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Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising, in order to enhance return on investments, reducing wastage and increasing revenue. Ubiquitous computing offers(More)
Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of(More)
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