Rod B. McNaughton

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The author continues the discussion of foreign-market entry-mode research begun by O'Farrell, Moffat, and Wood. These authors reviewed and compared the contributions of economic geographers and marketers to our understanding of the channel choices of business service firms. Their central argument was that extant research methods, especially those employed(More)
A firm's market orientation consists of the organization-wide acquisition, dissemination, and coordination of market intelligence (Jaworski et al. 1993). This paper attempts to address the lack of theory underpinning the market orientation construct by positioning market orientation as a dynamic capability within the Resource Based View of the Firm (Penrose(More)
The increased volatility of corporate ownership portfolios observed during the 1980s is generally characterized as having produced a population of firms more specialized to their industry. This trend may have been motivated by a combination of changes in the external business environment, and poor firm performance caused by higher than optimal levels of(More)
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