Rod B. McNaughton

Learn More
The increased volatility of corporate ownership portfolios observed during the 1980s is generally characterized as having produced a population of firms more specialized to their industry. This trend may have been motivated by a combination of changes in the external business environment, and poor firm performance caused by higher than optimal levels of(More)
Strategy researchers have challenged themselves to discover the most important tactics to gain and retain industry leadership. Nelson et al. (1982) proposed that successful firms can be understood in terms of a hierarchy of practiced organizational routines, comprised of lower order co-ordination of organizational skills, and related higher order decision(More)
Although often assessed at an organizational level, a market-oriented culture is supported by the attitudes and actions of the organization's employees. A firm cannot develop a market orientation strategy without each employee's active understanding, willingness, and ability to perform in a market-oriented fashion. Therefore, individual employees must(More)
  • 1