Roberta N Clarke

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OBJECTIVE To look for evidence of a relation between antibiotic resistance and prescribing by general practitioners by analysis of prescribing at both practice and individual patient level. DESIGN Repeated cross-sectional study in 1995 and 1996. SETTING 28 general practices in the Ninewells Hospital laboratory catchment area, Tayside, Scotland. SUBJECTS(More)
  • R N Clarke
  • 2001
Although other industries have recognized that increased customer loyalty brings increased revenues and profitability, few medical practices have sought even to measure patient retention or loyalty. When patients leave a practice, new patients must be attracted to replace lost ones at significant cost, often invisible to and underestimated by physicians.(More)
Few medical practices collect patient loss data. Yet patient defection has an enormous impact on practice profitability. Not only is the information on patient defection painful to analyze, but also difficult to capture. Patient requests for transfer of medical records are an insufficient measure of patient loss. Billing services are the likeliest source of(More)
Since the publication in 1989 of the white paper, Caring for People, the benefits of collaboration between primary health and social services have been emphasised—albeit with little guidance on how to achieve this. 1 2 The success of emergency initiatives to reduce pressure on hospital beds and, in future, health action zones, 3 will also depend on good(More)
Unlike most health care markets, the organ donation market is one where patients are the marketers, prospective donors are the customers, and no payment is allowed in the exchange process. The assumption that altruistic behavior by donors would satisfy the need for organs has proven woefully untrue. As a result, those needing organs have resorted to relying(More)
OBJECTIVE Although direct-to-consumer (DTC) marketing of pharmacologic interventions is effective and common, similar approaches have yet to be evaluated in the promotion of psychological treatments (PTs). This is the first randomized controlled trial evaluating the potential of DTC marketing of PTs. METHOD Participants (N = 344; 75.0% female, mean age =(More)