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We report two experiments designed to investigate the nature of aesthetic preferences for tactile textures in humans. In Experiment 1, the participants rated their preference for a range of actively and passively explored textures presented on their hands and on their cheeks. The results revealed that those textures that were subjectively-rated as smoother(More)
Over the last decade, scientists working on the topic of multisensory integration, as well as designers and marketers involved in trying to understand consumer behavior, have become increasingly interested in the non-arbitrary associations (e.g., sound symbolism) between different sensorial attributes of the stimuli they work with. Nevertheless, to date,(More)
Previous research has shown that during multisensory perception, vision frequently dominates over the other sensory modalities. However, it is still unclear whether sensory dominance also implies the generation of a greater state of arousal. Here, we assess the psycho-physiological reactions to different materials when presented tactually (Group 1) or(More)
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