Robb Willer

Publications103
h-index37
Citations7,285
Highly Influential Citations314
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Using social and behavioural science to support COVID-19 pandemic response
TLDR
Evidence from a selection of research topics relevant to pandemics is discussed, including work on navigating threats, social and cultural influences on behaviour, science communication, moral decision-making, leadership, and stress and coping. Expand
Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem
One of sociology's classic puzzles is how groups motivate their members to set aside self-interest and contribute to collective action. This article presents a solution to the problem based on status… Expand
Partner choice creates competitive altruism in humans
TLDR
This work shows that people actively compete to be more generous than others when they can benefit from being chosen for cooperative partnerships, and the most generous people are correspondingly chosen more often as cooperative partners. Expand
The Moral Roots of Environmental Attitudes
TLDR
The results establish the importance of moralization as a cause of polarization on environmental attitudes and suggest that reframing environmental discourse in different moral terms can reduce the gap between liberals and conservatives in environmental concern. Expand
Overdoing Gender: A Test of the Masculine Overcompensation Thesis1
The masculine overcompensation thesis asserts that men react to masculinity threats with extreme demonstrations of masculinity, a proposition tested here across four studies. In study 1, men and… Expand
The Emperor’s Dilemma: A Computational Model of Self‐Enforcing Norms1
The authors demonstrate the uses of agent‐based computational models in an application to a social enigma they call the “emperor’s dilemma,” based on the Hans Christian Andersen fable. In this model,… Expand
Apocalypse Soon?
TLDR
Two experiments provide support for this explanation of the dynamics of belief in global warming, suggesting that less dire messaging could be more effective for promoting public understanding of climate-change research. Expand
From Gulf to Bridge
TLDR
It is hypothesized that political advocates spontaneously make arguments grounded in their own moral values, not the values of those targeted for persuasion, and political arguments reframed to appeal to the moral values ofThose holding the opposing political position are typically more effective. Expand
Altruism and Indirect Reciprocity: The Interaction of Person and Situation in Prosocial Behavior
A persistent puzzle in the social and biological sciences is the existence of prosocial behavior, actions that benefit others, often at a cost to oneself. Recent theoretical models and empirical… Expand
The virtues of gossip: reputational information sharing as prosocial behavior.
TLDR
The existence and dynamics of prosocial gossip are established, the sharing of negative evaluative information about a target in a way that protects others from antisocial or exploitative behavior and implications for reputational theories of the maintenance of cooperation in human groups are discussed. Expand
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