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Four brief food frequency questionnaires were developed and validated to measure an adult's usual daily intake of fruit or vegetable servings over the past month. Fifty males and 50 females, aged 25-52 years, completed two fruit instruments, two vegetable instruments, and a dietary history (the reference method). Individual agreement and group mean(More)
A scale to measure adult decisional balance to eat more fruits and vegetables was developed and confirmed, and its psychometric properties were assessed. Two simple random samples of adults ages 25-60 years were selected from a nationally representative sampling frame. The development survey had a 72% response rate (n = 231). The confirmation survey had a(More)
Although a link between lifestyles and social class has long been acknowledged , marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber's approach to status and that it can be viewed more appropriately as the most(More)
  • Janet Stephenson, Barry Barton, Gerry Carrington, Adam Doering, Rebecca Ford, Debbie Hopkins +8 others
  • 2015
The energy cultures framework was developed in 2009 to support interdisciplinary investigation into energy behaviour in New Zealand. In this paper, we discuss the framework in light of five years of empirical application and conceptual development. The concept of culture is helpful in seeking to better understand energy behaviour because it conveys how(More)
Otago in New Zealand. His special areas of interest are consumer behaviour and marketing theory. Dr. John Guthrie is a senior lecturer in the Department of Marketing at the University of Otago in New Zealand. John's main area of expertise is in retailing with special interests in retail structures and also " shrinkage ". Professor Wolfgang Fischer now holds(More)
Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber's approach to status and that it can be viewed more appropriately as the most(More)
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