Ritwik Sinha

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Social media has become the ideal platform for promotional activities of organizations. However, due to the volatility of social media, the wrong message posted at the wrong time can result in significant damage to hard-built brand image. This calls for a mechanism to gauge the reactions a post will evoke from a given social community. The community can(More)
The largest Media and Entertainment (M&E) web portals today cater to more than 100 Million unique visitors every month. In Customer Relationship Management, customer segmentation plays an important role, with the goal of targeting different products for different segments. Marketers segment their customers based on customer attributes. In the(More)
Cookies and log in-based authentication often provide incomplete data for stitching website visitors across multiple sources, necessitating probabilistic deduplication. We address this challenge by formulating the problem as a binary classification task for pairs of anonymous visitors. We compute visitor proximity vectors by converting categorical variables(More)
Online social media is all pervasive in this digitally connected world. It provides a great platform to share information and news, and have public discussions on these topics. These interactions happen on owned-sites as well as on earned social media. But it is reasonable to hypothesize that the communities on the various platforms will engage differently.(More)
Intermediate fine mapping has received considerable attention recently, with the goal of providing statistically precise and valid chromosomal regions for fine mapping following initial identification of broad regions that are linked to a disease. The following classes of methods have been proposed and compared in the literature: (1) LOD-support intervals,(More)