Rita Faullant

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The integration of customers into the development process of new products and services is crucial for companies regardless of the industry in which they operate. The advent of the Internet and new media applications has transformed the value creation processes of the tourism industry to an extent unseen in other industry sectors. Electronic information(More)
a r t i c l e i n f o Keywords: Virtual product development Virtual customer integration Co-creation Consumer motives Theory of planned behavior Virtual customer integration (VCI) involves customers throughout all stages of the new product development process. Firms across industries have started to experiment with virtual user integration and expect to(More)
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