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city and the appearance of multidrug resistance. Improvements, particularly for the treatment of common solid tumours, have been difficult to realise (Connors, 1996) and as a result combination therapies designed to increase active drug concentration in the tumour have been developed; namely antibody-directed enzyme prodrug therapy (ADEPT) (Bagshawe, 1987;(More)
Article history: Keywords: Negative word-of mouth (WOM) Secondary information Online diffusion of information Electronic word-of-mouth (eWOM) a b s t r a c t The purpose of this research is to investigate negativity bias in secondary electronic word-of-mouth (eWOM). Two experiments, one laboratory and one field, were conducted to study actual dissemination(More)
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