Rina Hansen

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A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this(More)
1 With the growing use of mobile and social media, many organizations are realizing they need an online presence to reach out to digitally savvy customers. But delivering a seamless customer experience across various online and offline channels is challenging. The full article describes how Hummel, a European sports fashion company, overcame the challenges(More)
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