Rina Hansen

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A literature review of existing assessment frameworks for B2C websites over more than ten years reveals that they are all built bottom-up through an essentially empirical approach of recording functionalities/features without any theoretical construct to guide the design of the framework. In an attempt to develop a theoretically consistent framework, this(More)
With the growing use of mobile and social media, many organizations are realizing they need an online presence to reach out to digitally savvy customers. But delivering a seamless customer experience across various online and offline channels is challenging. The full article describes how Hummel, a European sports fashion company, overcame the challenges(More)
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