Richard Hable

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This paper provides a description of the technical implementation of a complete software and hardware solution supporting guided factory tours in an industrial environment. It starts with an overview of the strategies applied to come up with a working solution satisfying given user requirements. The overall architecture of the system is shown based on(More)
The widespread use of mobile phones has opened up new ways of communicating with large numbers of people. Companies can use personalized SMS messages as a fast and cost-efficient means of providing customers with information and receiving immediate feedback. In this paper the design, development, and use of a mobile marketing platform is described both from(More)
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