Richard C. Sperry

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A growing body of research suggests that the fuzzy front-end of product development should not be managed with a one-size-fits-all standard process. Instead, projects with different market and technical uncertainties should be managed with one of five different processes (linear, recursive, evolving, selectionism, trial-and-error). Based on a review of the(More)
Many new products that were originally welcomed for addressing customer requirements and greater societal needs turn out to have severe negative consequences because product developers uncertain about or unaware of the of the far-reaching and indirect effects of their product designs on diverse stakeholders. Corporate Social Responsibility (CSR) aims to(More)
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