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for their generous help and advice during the research. The authors also thank the Editor and four anonymous reviewers for their helpful comments on previous drafts of this article. Abstract Applying the resource-based view of the firm to technology adoption, we hypothesize that differences in adoption among firms can be attributed to a sense-and-respond(More)
for providing useful inputs on previous versions of the manuscript. The author also thanks the editor and reviewers of JM for their insightful and constructive comments. Abstract Dual distribution systems where firms simultaneously use vertical integration and market governance are widely used across diverse marketing contexts (e.g., restaurants, retailing,(More)
Why do some firms adopt radical technologies to change their business models while other firms are reluctant or unable to do so? Applying the resource-based view of the firm to technology adoption, we hypothesize that differences in adoption among firms can be attributed, in part, to a sense-and-respond capability of firms with respect to new technologies(More)
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