Rebecca Bulander

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Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized advertising. However, there is a serious danger that the Spam wave, known from e-mail communication, will spillover to mobile devices. In addition , it is important(More)
Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. In this article we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn't limited(More)
It seems to be a widely accepted notion that Small and Medium-sized Enterprises (SME) play an important economic and social role and often contribute to innovation. But at the present situation the development and operation of a service to be used with mobile and wireless terminals (mobile service) is not bearable for most of them due to technical reasons(More)
Mobile terminals like cellular phones and PDAs are a promising target platform for mobile advertising: The devices are widely spread, are able to present interactive multimedia content and offer as almost permanently carried along personal communication devices a high degree of reachability. But particular because of the latter feature it is important to(More)
Mobiles Marketing stellt eine konsequente Weiterentwicklung her-kömmlicher Werbeformen dar, indem sie zielgerichtet ist und Interaktion ermög-licht; doch viele Kunden sind nicht bereit, für zielgerichtete mobile Werbung ihre Anonymität aufzugeben. In diesem Beitrag soll gezeigt werden, wie die Anonymi-tät von Kunden im mobilen Marketing und damit auch die(More)