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  • Raymond A. Kent
  • Political Science
  • 1 September 1993
  • 1. Perspectives on Marketing Research 2. Marketing Research Data 3. Sampling Cases 4. The Instruments of Data Capture 5. Data Collection Methods 6. Data Analysis 7. Research Techniques andContinue Reading
  • 2
  • Raymond A. Kent
  • Engineering
  • 1994
  • This volume reveals how television ratings are derived, how researchers estimate the size of radio audiences, the readership for newspapers and magazines, and the number of people who go to theContinue Reading
  • Raymond A. Kent
  • Business
  • 1989
  • Part 1 Introduction: market research market measurement market analysis ad hoc and continuous research data capture and the process of measurement sampling. Part 2 Retail panels: origin and growthContinue Reading