Rath Jairak

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While many previous studies in e-Commerce research have been conducted across developed countries in the West, there has been little work done on e-Commerce in developing countries, especially in Thailand. Even though eCommerce adoption and e-Commerce success factors have already been investigated in this region, it is hard to find an empirical(More)
Trust has been reported as a key role in ebusiness, especially for a monetary based system like ecommerce. Therefore, many previous studies have been conducted to investigate the antecedents and consequences of consumer trust. But there has been little work done on establishing sensible solutions for leveraging consumer trust. Furthermore, previous studies(More)
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