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—Trust has been reported as a key role in e-business, especially for a monetary based system like e-commerce. Therefore, many previous studies have been conducted to investigate the antecedents and consequences of consumer trust. But there has been little work done on establishing sensible solutions for leveraging consumer trust. Furthermore, previous(More)
While many previous studies in e-Commerce research have been conducted across developed countries in the West, there has been little work done on e-Commerce in developing countries, especially in Thailand. Even though e-Commerce adoption and e-Commerce success factors have already been investigated in this region, it is hard to find an empirical(More)
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