Randy Livingston

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We examined whether paper color affects the kind of emotional response obtained from questionnaires. University of Utah students (N = 221) read three vignettes, each describing a murder or rape, and responded by answering a set of eight questions for each case. A three-way analysis of variance was performed in which color (pink, blue, white), type of(More)
MOR Associates, an external consulting firm, acted as project manager for this effort, analyzing the data and preparing this report. MOR Associates specializes in continuous improvement, strategic thinking and leadership development. MOR Associates has conducted a number of large-scale satisfaction surveys for IT organizations in higher education, including(More)
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