Rami Olkkonen

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This study aims to shed light on the market-sensing capabilities of retail entrepreneurs and the effect of these capabilities on their business performance. A conceptual model based on a literature review is presented, followed by an Internet survey of 226 K-retailers from the Finnish K-alliance. Structural equation modeling (SEM) is used to test the(More)
Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI00101 Helsinki, Finland, tel. +358 50 5468891, jaakko.aspara@hse.fi. Rami Olkkonen is a Professor (acting) at the Dept. of Marketing, Turku School of Economics, Rehtorinpellonkatu 3, FI-20500 Turku, Finland, rami.olkkonen@tse.fi.(More)
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