Ramakrishnan Pakath

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In Part 2, we examine the viability of the new symbolic language that we described in Part 1, in a specific setting. Using an abstract classification task that involves decision-making under time pressure, we study multiple measures of subject performance at this task using the new language visa `-vis written and spoken English. Initial experimental results(More)
Based on a review of 27 research papers related to social media analytics (SMA), we develop an integrated, unifying definition of Business SMA, providing a nuanced starting point for future Business SMA research. Our definition goes beyond being entirely customer-focused, encompasses both the external and internal organizational environs, and goes beyond(More)
a r t i c l e i n f o Synthesizing prior research, this paper designs a relatively comprehensive and holistic characterization of business analytics – one that serves as a foundation on which researchers, practitioners, and educators can base their studies of business analytics. As such, it serves as an initial ontology for business analytics as a field of(More)