Rajyalakshmi Nittala

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a(More)
  • 1