Rajkumar Venkatesan

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Online retailers are increasingly using information technologies to provide value added services to customers. Prominent examples of these services are online recommender systems and consumer feedback mechanisms that serve to reduce consumer search costs and uncertainty associated with the purchase of unfamiliar products. The central question we address is(More)
Despite an abundance of data, most companies do a poor job of predicting the behavior of their customers. In fact, the authors' research suggests that even companies that take the greatest trouble over their predictions about whether a particular customer will buy a particular product are correct only around 55% of the time--a result that hardly justifies(More)
Many retailers have collected large amounts of customer data using, for example, loyalty programs. We provide an overview of the extant literature on customer relationship management (CRM), with a specific focus on retailing. We discuss how retailers can gather customer data and how they can analyze these data to gain useful customer insights. We provide an(More)
During the past five decades, natural hazards such as floods, earthquakes, severe storms and tropical cyclones, droughts, wild land fires, and also manmade disasters such as Nuclear di saster, oil spills, and terrori st attacks have caused major loss of human lives and livelihoods, the destruction of economic and social infrastructure, as well as(More)
The ability to forecast market share remains a challenge for many managers especially in dynamic markets, such as the telecommunications sector. In order to accommodate the unique dynamic characteristics of the telecommunications market, we use a multi-component model, called MSHARE. Our method involves a two-phase process. The first phase consists of three(More)
This project deals with a new reliable health monitoring system designed for affordable low cost wireless patient monitoring system. The patient monitoring and patient care is one of the major fields which lack proper technology in rural India hospital and homes. The main cause of patient death in many parts in India is mainly due to lack of critical health(More)
Molecular characterization of β-thalassemia (β-thal) is essential in prevention and in understanding the biology of the disease. Deletion mutations are relatively uncommon in β-thal. In this report, we describe a novel 26 bp deletion from codon 6 to codon 14 in the β-globin in a consanguineous family from Tamil Nadu, India. This novel mutation causes a(More)