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Estimating Loyalty and Switching with an Application to the Automobile Market
A brand switching model that considers the choices: previous choice, current choice, and substitute choice, if the current choice were not available, is developed and estimated. An important… Expand
Testing for unreliable estimators and insignificant forecasts in combined forecasts
The reliability and precision of the weights used in combining individual forecasts, irrespective of the method of combination, is important in evaluating a combined forecast. The objective of this… Expand
OR/SM: A Prototype Integrated Modeling Environment Based on Structured Modeling
- G. P. Wright, N. D. Worobetz, Myong Kang, Radha V. Mookerjee, Radha Chandrasekharan
- Computer Science
- INFORMS J. Comput.
- 1 May 1997
This article describes the design and implementation of (OR/SM), a computerized modeling environment based on Structured Modeling. Expand
The design and implementation of OR/SM: A prototype integrated modeling environment
- Myong Kang, G. P. Wright, Radha Chandrasekharan, Radha V. Mookerjee, N. D. Worobetz
- Computer Science
- Ann. Oper. Res.
This paper describes the design, implementation, and interaction of the processes of OR/SM, a computerized modeling environment built on ORACLE Tools and Database (OR) using Structured Modeling (SM) as the conceptual framework. Expand
MODELS OF BRAND LOYALTY IN THE AUTOMOBILE MARKET
In this paper loyalty and competition in the US automobile market is studied, using a parameterised logit-captivity model, where the loyalty and shopping behaviour of consumers is explicitly modelled… Expand
Structural models of brand loyalty with an application to the automobile market
Although several studies have found that past purchases are important determinants of a consumer's current purchase, there is disagreement whether past purchases are capturing brand loyalty or… Expand